Considering the stuff Domino's insists on calling 'pizza' isn't anything remotely like pizza, their burger pizza therefore isn't any blasphemous act on culinary world.
They're just growing truer to their roots, of rapidly preaching trash food aesthetics to the world..and there ain't nothing wrong with that. Because their fan base is mostly comprised of people with little or no sensations left in their taste buds or those who really don't know, don't care about food in general, nor have time to dwell upon such trivialities. Food is fuel to some.
Domino's has no agenda to push, nor do they harbour any ill will to food connoisseurs around the world..and if however their 'ghastly' creations are offensive to some high brow recherché rodents (I'm looking at you, rat from ratatouille), well then, the joke's on them.
Talking of pizza's..I don't know what tag line for Pizza Hut runs around the world, but in China it's 'Pizza and more' because chinese people rarely every order pizza. Most of their orders are sides dishes, rice bowls, or pasta's or steaks etc. Pizza's are seldom ordered at Pizza Hut in China.
Someone from yum! foods marketing division told me that Domino's are lagging behind their competitors. Their marketing tactics aren't as fierce anymore and the number of Domino's restaurant, also Subway's have greatly reduced in numbers too.
Could be due to aggressive yum! Foods marketing tactics or maybe cuz people are bored of Domino's. Maybe they needed a burger pizza, like an adrenaline shot in the arm.
Who knows, I'm just speculating.
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