Saturday, 19 November 2016

Smothered

It's a torture in disguise trudging the endless shifts of vast glittering inviting floors of IKEA stores.
People would line up to buy poop if these stores sold it.
The thing is their USP is making you buy stuff that you might probably not need but its simplicity and clarity makes you think that perhaps you'd need it anyway.
It's surreptitiously bewitching, in that the ambience of the store adds to the beauty of the products. Once you bring them home, they assume the aura of your house and reflect its spirit much like other furnitures and or household products.

When everything is meticulously stacked, colour coded, lit from a hundred different angles so as not to cast a singular shadow there's never a doubt in your mind that you might not want to add to your collection of twenty rusted so called stainless steel strainers another one that might or might not be plastic, but looks so perfect that oh you have to have it.
And what about that slender little expensive glass bottle that you MUST have to stick a plastic rose in.
No one stops for a moment to think that some of their products are idiotically useless. That you can upcycle a lot of household goods to use as vases and decals and a million other things, that you really don't have to spend money on such small silly expensive items..but NO!
Anything to make life easier. Anything that's easily ready-made for immediate consumption.

Having said that I did a fair bit of shopping myself. A couple rugs, Kitchen items, bowls of stoneware, plastic linings for cupboards, gorgeous bed/pillow/duvet/cushion covers, wine glasses and other bits and bobs..
I'm like the thin chick who talks about loving your curves..and I am. But at least I'm not stuffing my trolley with overpriced plastic flowers, potpourri, glass thimbles and kitchen decals.

So that makes me better..hah! Just the fact that I walked into an IKEA store makes me one of them..sigh, the 'IKEA nesting instinct' Tyler Durden spoke of..except it's not going to make me smash cars and pour lye over my hands. (Thank god)

Perhaps the ease of having everything under one roof makes it such a plush target. But boy was it crowded. Like a carnival for grown ups, where they have no fun, just seethe and sulk and vie to replicate their model showcase home spaces into their life. Not for a second imagining that,well, it's a showpiece.
Capitalism at its simplest best.

I could rant on and on but I have vegetables to chop and dishes to wash.

Sigh..soon.

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