Book update

I came across this delicious gem of a book in one of my recent haunts in a book store in Bangkok and I had to buy it.
Basically it's about the science behind eating, explaining why we eat the things we do, why we like the things we eat and what is it about particular foods that allures us so.
It's about the in depth study that has gone into researching about the psychology and design that companies employ to draw us to particular foods, right from the texture and smells that have the ability to affect our decisions to packaging and colours and so much more.
I'll update more on this.